The Push for Corporate Sustainability: Good for PR, Good for the Bottom Line

A modern sustainability program is based upon the idea of a “triple bottom line,” which refers to a company’s economic viability (a.k.a the “bottom line”), its social responsibility and environmental responsibility.  Adopting a sustainability program doesn’t mean that your company has to generate all of its own power and convert its fleet to battery operated cars. It simply means deciding what types of graduated steps you’d like to adopt to show social and environmental responsibility and then letting the world know what you’re doing through an annual Corporate Social Responsibility (CSR) Report.